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Steaming Cup of Contemplation: Debating Branding versus Bragging

Welcome to the inaugural edition of "Cassie's Marketing Coffee Breaks" – where we'll be brewing up a storm of marketing musings over a steaming cup of Joe.

Today, let's tackle a topic that's as murky as the darkest roast: the delicate dance between personal branding and shameless self-promotion.

Picture this: You're at a networking event, armed with your elevator pitch and a killer smile. Someone asks about your achievements, and suddenly, you're caught in a mental tug-of-war. Do you unleash the floodgates of your triumphs and risk being labeled an egomaniac? Or do you downplay your successes, fearing you'll come off as a humblebragging wallflower?

It's a conundrum as old as the marketing hills – why is it so darn difficult to talk about our professional victories without feeling like we're auditioning for the next season of "Narcissists Anonymous"?

One might argue that it boils down to a battle between bragging and personal branding. But where exactly does the line blur? Is it boasting if you're simply shining a spotlight on your hard-earned accolades, or is it savvy self-promotion wrapped in a shiny personal brand package?

Let's delve into the psyche of the modern marketer, shall we? According to a study by the Journal of Marketing Research (because who doesn't love a good research reference with their morning brew?), individuals are more likely to engage with brands that possess human-like characteristics. Translation: people crave authenticity. So, when it comes to personal branding, it's less about tooting your own horn and more about showcasing the real, relatable you.

But here's where things get tricky – we've been conditioned to view self-promotion as a cardinal sin. From an early age, we're taught to be humble and modest, to let our actions speak louder than our words. Yet, in the cutthroat world of marketing, a little shameless self-promotion can go a long way.

Enter the phenomenon of the humblebrag – that oh-so-subtle art of boasting disguised as self-deprecation. "Oh, this old thing? I just threw it on before dashing off to my latest speaking engagement." Sound familiar? We've all been guilty of it at some point or another. But let's face it – there's nothing humble about a well-crafted humblebrag.

So, where does that leave us? How do we strike the perfect balance between building our personal brand and avoiding the dreaded "braggart" label? In my opinion, it all comes down to authenticity, my fellow marketers. Be genuine. Be transparent. And above all, be unapologetically you.

In the coming editions of "Cassie's Marketing Coffee Breaks," we'll explore a world of "marketing related reflections". I would love to hear your thoughts.

So, grab your favorite mug, pour yourself a cup of ambition, and let's embark on this caffeinated journey together.

Until next time, stay caffeinated and keep brewing success – one sip at a time.


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1 Comment

Casandra, I believe that mastering the art of self-promotion without coming across as narcissistic is something that develops gradually. Being an attentive listener opens the door to share your views and insights effectively. And indeed, I concur that if you communicate them in the right way, your messages will reach their intended audience as they should. Thanks for sharing :)

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